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How do you set up an e-commerce company in France?

To sell online, most founders choose a SASU or an EURL. Beyond setting up the company, e-commerce brings obligations of its own: VAT on distance sales within the EU, marketplace checks, and extended producer responsibility (REP) for packaging and products placed on the French market, with its unique identifier (IDU). Service-public

By Razvan Toma · Founder

Last updated 22 October 2026Sources cited in the text

Setting up

StepE-commerce point
FormSASU or EURL for a solo seller; see SASU or EURL
ActivityDistance selling of products (APE code 47.91)
Registered officeYour stock can be elsewhere: a home address or a domiciliation provider is often enough
Cost€223.56 incl. VAT in legal fees for a SASU (current rates)

After setting up: what is specific to e-commerce

  • VAT: above €10,000 of distance sales to consumers in other EU countries, the VAT of the buyer's country applies, declared through the OSS one-stop shop. Service-public
  • Marketplaces (Amazon, Cdiscount, Fnac…): they check your SIREN, VAT number and REP unique identifier before activating a seller.
  • REP: in France, a business that places packaged products on the market (and, depending on the products, textiles, electronics, furniture, toys…) must join an eco-organisation and obtain an IDU. Our EPR France Rep service handles this for French and foreign sellers.
  • Triman: mandatory sorting label on household packaging.

With LegalRapide

Your company is set up, then, if you wish, your IDU and REP membership are handled through EPR France Rep, without re-entering your details.

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